U.S. HISPANIC
Interaction is what differentiates esports from traditional sports
Maribel Ramos-Weiner| 12 de noviembre de 2020
Thiago de Mattos de Esports Charts y Gaming Culture
In the context of the first Esports Talks AMC Networks International – Latin America: Introduction to the World of Esports webinar, Thiago de Mattos, Operations Manager at Gaming Culture/Representative of Esports Charts Brazil, a topic that differentiates esports from traditional sports is the possibility the audience has of interacting with the players and content through different tools such as the chat.
“In our tournaments, the audience is very important and the people who watch us are part of the content and the show, and it is amazing how this can help brands and players, something you don’t see in other sports,” said.
He reported that in the last few years, the esports business has grown in Latin America on all the platforms. It is estimated that in 2018 there were 43 million viewers; in 2019, 55 million and for 2022, there are expected to be 70 million, according to Latam Media Group. The Twitch platform forecasts that there will be more viewers in Latin America than in the US in 2022.
Brazil, Mexico, Argentina, and Colombia are the most important markets in the region. He explained that players´ age and the type of audience depend on the game and also on the country. He mentioned Fortnite as an example, which is for children, and Counter-Strike, for children a little bit older.
By 2021, he estimates that brands will pay a great deal of attention to where to spend their money and that advertisers are the ones who will invest most.
