U.S. HISPANIC
M.I.S Películas TV: first Spanish film channel in the Americas
Maribel Ramos-Weiner| 28 de enero de 2014
Enrique Cerezo
M.I.S Películas TV, the first TV channel offering 100% Spanish films in the Americas, just kicked off its promotional campaign in the U.S. The channel launched in Puerto Rico this past September 5th, through cable operator Liberty PR. Now, the signal is now executing its first marketing efforts in Florida, one of the states with the highest concentration of Hispanics in the U.S.The goal of M.I.S Películas TV is to disseminate Spanish culture in the Americas through film. This philosophy fits perfectly with sponsor festival Recent Cinema from Spain, the objective of which is to promote Spains films internationally. To this end, both festival and channel joined forces to promote the best Spanish films. Additionally, for M.I.S Películas, the festival offers a unique opportunity to expand the channels reach throughout the Americas and bring homes the best of a film genre that continues to grow in popularity.
