U.S. HISPANIC
NBC Universo reaches a cumulative audience of 1.14 million viewers during its exclusive Spanish-language broadcast of Super Bowl XLIX
Maribel Ramos-Weiner| 3 de febrero de 2015
The telecasts viewership topped out at an average of 457,000 viewers during the final minutes of the match
NBC Universo was the most-watched Hispanic cable network the day of its re-launch on Sunday, February 1, in Total Day and Primetime, fueled by its exclusive Spanish-language broadcast of Super Bowl XLIX, which reached a cumulative audience of 1.14 million viewers, according to Nielsen. The telecasts viewership topped out at an average of 457,000 viewers during the final minutes of the New England Patriots thrilling 28-24 victory over the defending champion Seattle Seahawks, and averaged 368,000 Total Viewers 259,000 were Adults 18-49. The network out-delivered Hispanic cable competitors by at least 2:1 during primetime, and Super Bowl XLIX was also the most viewed program outside of top soccer matches in the networks history (including on its predecessor channel, mun2).In addition, among Hispanic Adults 18-49, the channel was the No. 1 most-watched cable network out of all cable networks, regardless of language, during total day and primetime. For the Total Day, NBC Universo averaged 121,000 Total Viewers 81,000 were Adults 18-49; and in Primetime, the network averaged 267,000 Total Viewers 186,000 were Adults 18-49, marking its highest Sunday Primetime ever among 18-49. Super Bowl Sunday was the highest-rated Total Day ever for the network, among Adults 18-49, averaging 77,000 viewers, per Nielsen.Sunday marked a historic day for our network. On the first day of our re-launch, NBC Universo succeeded in delivering high-quality sports and edgy entertainment series to Latino viewers across the U.S., and more than a million people joined us to watch Super Bowl XLIX in Spanish, said Rubén Mendiola, president, NBC Universo.
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