U.S. HISPANIC
NBCUniversal, Telemundo and SeeHer create guide to encourage authentic portrayals of Hispanic women
Maribel Ramos-Weiner| 3 de noviembre de 2021
Monica Gil de NBCUniversal
SeeHer, the leading global movement to increase accurate representation of women and girls in advertising and media, in partnership with NBCUniversal and Telemundo, announced a new resource to encourage authentic portrayals of Hispanic women and girls in marketing, media, advertising and entertainment. The first Latina-focused #WriteHerRight guide empowers brands and content creators to apply an intersectional lens and help Hispanic women see themselves – and all of their potential – accurately reflected in content.
The guide, incorporating insights from SeeHer, NBCUniversal, and Telemundo, features key questions to illuminate the immense opportunity that lies in genuine representation of Latinas and encourages storytellers to address potential blind spots and unconscious biases, as well as language and cultural nuances.
“We’re thrilled to support the ANA in developing this very important tool,” mentioned Mónica Gil, EVP, Chief Administrative and Marketing Officer for NBCUniversal Telemundo Enterprises. “Nearly 1 in 5 women in the U.S. are Latinas influencing a large part of the $1.9 trillion in Hispanic consumers’ purchasing power, so it is important for brands and content creators to connect with them authentically and accurately to fuel their businesses’ growth.”
“There is a true business imperative for creating genuine connections across all communities, and we support brands and storytellers who embrace their social responsibility and reflect the experiences of all consumers. Efforts like this guide are authentically bringing the force of brand power to the forefront and are celebrating the full range of Hispanic audiences,” said Laura Molen, President, Advertising Sales and Partnerships, NBCUniversal.
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