U.S. HISPANIC
NBCUniversal Telemundo Enterprises launches multi-platform campaign Mujeres Imparables
Maribel Ramos-Weiner| 7 de marzo de 2019
Mujeres Imparables
NBCUniversal Telemundo Enterprises launched a new company-wide initiative dedicated to celebrating the achievements of women in all aspects of life and championing their advancement at every level of business.
The multi-platform campaign, titled Mujeres Imparables (Unstoppable Women), will kick off during March and will serve as a forum to bring Telemundo employees, consumers and stakeholders together to enhance the company’s culture of diversity and inclusion.
“Unstoppable Women will be an overarching campaign for Telemundo to highlight women’s achievements during this very special month and every month moving forward. From lead characters, programming themes and sports events, to leadership development, insights, and social impact initiatives, the message will be amplified across all divisions of our company,” said Mónica Gil, EVP & Chief Marketing Officer, NBCUniversal Telemundo Enterprises.
Unstoppable Women will take shape in a variety of ways, including public service announcements, the launch of on-air and digital campaigns with inspiring messages, and a Speaker Series at Telemundo Center featuring a conversation with the Academy Award-winning actress Lupita Nyong’o. The campaign will also feature employee panel discussions about inclusion in the workplace and present an executive leadership training program in partnership with the University of Miami School of Business.
With plans going into 2020, Telemundo’s Unstoppable Women campaign will advance into a long-term commitment concentrating on civic engagement and the census as well as a program focused on the power of storytelling by women that will support female writers and directors.
