U.S. HISPANIC
Paul Presburger of Pantelion Films: The Latino movie audience in the U.S. is not underserved
Maribel Ramos-Weiner| 15 de octubre de 2013
Dade Hayes of B&C and Paul Presburger of Pantelion Films/Televisa USA
During the 11th Annual Hispanic TV Summit in New York, Paul Presburger, CEO of Pantelion Films and general director of Televisa USA, spoke about the success of Eugenio Derbezs Instructions Not Included, which has made over US$40 million at the box office in the U.S.Presburger said that Pantelion relied on Univisión for marketing and promotion of the movie, but realized the U.S. Hispanic audience consumes both Spanish-language and Anglo media and decided to expand marketing efforts to general market channels like ABC Family, among others.He said the Latino movie audience in the U.S. is not underserved. Hispanics make up about 17% of box office revenues and about 30% of all heavy moviegoers are Latino. They are not underserved. What they want is to see their experience in the U.S. reflected in the movies. Were making movies under this premise, said Presburger.Besides Pulling Strings, the most recent Pantelion film, the next movie will be about César Chávez, to be released in 2014. Regarding Televisa USA, Presburger said the goal of the company is to produce TV series for general market such as Devious Maids (a Televisa format), which premiered on Lifetime and Hollywood Heights on Nickelodeon. The third series is Chasing Life, based on Televisas Terminales, which will premiere on ABC Family.
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