U.S. HISPANIC
PlayGround: It is a huge opportunity to have the support of a strategic partner as important as Ole Communications
Maribel Ramos-Weiner| 26 de junio de 2018
Davit Miro
Gustavo Gómez, Senior VP, Corporate Development and Digital at Ole Communications, leads Ole’s business diversification, with PlayGround Américas as the first native digital entrepreneurship.
PlayGround is the leading Spanish-language media in visualizations at Facebook (in May, they achieved 280 million) and the local subsidiary will commercialize the products and services PlayGround offers worldwide, as well as the production of local content. Their main headquarters will be in Miami, and they will have commercial offices in Mexico City, Bogota, Buenos Aires, Santiago and São Paulo.
“It is a great opportunity for PlayGround to have the support of a strategic partner as important as Ole, Pioneer in the entry of new media in the region and all of the biggest groups in the entertainment industry, and thus consolidate our position as the Spanish-speaking digital media reference, and more specifically, in Latin America,” stated Davit Miró, Chief Revenue Officer at PlayGround.
“The creation of PlayGround Américas consolidates the first native digital entrepreneurship for Ole Communications and constitutes an achievement in their expansion towards the industry of digital content. We are convinced that the success PlayGround has found by engaging millions of followers in Latin America, will translate into massive acceptance of their content products by the community of clients and advertisers in our region,” expressed Gómez.
