U.S. HISPANIC
PX Sports: We seek to penetrate the fast-growing US Hispanic market
Maribel Ramos-Weiner| 16 de septiembre de 2022
Oscar Mercado PX Sports
Óscar Mercado, COO of PX Sports, attended the 20th Annual Hispanic TV Summit in New York, looking forward to making new contacts and clients in the US Hispanic market in order to consolidate as they have done in the Latin America market.
“The Hispanic market in the US represents 20% of the country’s population. This is why Telemundo or Univision, previously networks of this niche, are now among the most important in the country. We want to penetrate this market as we have done in Latin America, where we are already in more than 22 million homes,” said Mercado.
The executive said that for now, they have a presence on Dish’s Sling TV and on AT&T U-verse, with DIRECTV, while they are in talks with Comcast for the distribution of PX Sports.
They are beginning to co-produce original extreme sports content related to Hispanics with US production houses, to try to also enter other networks, both traditional television, and digital natives.
“The pandemic was favorable for us in terms of expansion, we cover almost all of Latin America, and less than a month ago with an important launch in Televicentro Argentina, I can say that we already covered 100% of that market,” Mercado said.
Now, with Venezuela opening the market and reducing barriers, Mercado reported that they will begin to produce there.
