U.S. HISPANIC
SAT Marketing: In April we will launch our channel The Qyou in LatAm
Maribel Ramos-Weiner| 1 de abril de 2015
The Qyou, SAT Marketing 24/7 channel, ally of Alterna ‘TV in Mexico, will be launched in Latin America in April, after being well received in Europe and Africa, said Alfonso Guerrero, general director of SAT Marketing.”This channel includes videos from the web. We have a group of experts who analyze around 100 hours of videos a day to build four segments of the normal TV bar and give each schedule interesting content. It is working very well in Europe and Africa and in April it will be launched in Latin America and afterwards in the US”, he said in an interview with PRODU.The director mentioned that it is a dynamic channel with rights to broadcast on any device, “because the user now consumes content in different devices, moreover this type of channel, which has an offer for this audience, mainly millennial”.Guerrero added that SAT Marketing’s offer includes more than ten channels that are not conditioned to sales. “Our partners will always have the option to choose the package of channels or purchase them separately”.SAT Marketing is focused on the representation of TV channels, sales of content and organization of shows and films. It represents channels such as Arirang TV, X Time, Cineclick, The Qyou HD, PX TV HD, Motors TV HD, Trace Sports, Fix & Foxi, Inti, Outdoor Channel, Rumba TV, TV Agro, and Hogar TV, and they sell Korean telenovelas.
