U.S. HISPANIC
Sony Pictures Television: The industry must work to offer content on multiple screens
Maribel Ramos-Weiner| 3 de septiembre de 2019
Nathascha Rengifo SPT
Along with the relaunch of Canal Sony that will be called Sony Channel, Nathascha Rengifo, VP Distribution and Channels at Sony Pictures Television (SPT) for Latin America (except Brazil and Mexico), commented that they are working with all the divisions of the company to maximize collaboration and offer unique opportunities in the market.
“We continue striving to acquire content that increasingly demanding audiences desire and to make it available on multiple platforms. We are also going to continue working to put on the inventory contents that allow us to connect and be relevant locally with our audiences,” she expressed.
Regarding programming, she reported that next Monday, September 2, they will launch as a first pay-TV window, the awarded series The Good Doctor. They also plan to return with a new season of Food Truck Challenge, a production that highlights the creativity of Argentine gastronomy and “has allowed us to approach our audience with stories of real entrepreneurs who changed the course of their lives to follow a dream and has additionally allowed us to create opportunities for our advertisers,” she pointed out.
For the Sony executive, there was never such a dynamic moment in the industry and each challenge also brings huge opportunities.
“The industry must follow the trends and work to offer the content on multiple screens. For our part, we will continue working to achieve excellence in the creation of content, adding value to our brand and to our channel offer for the benefit of subscribers and clients,” she ended.
