U.S. HISPANIC
Telemundo Media: La Voz Kids represents a great opportunity for the network
Maribel Ramos-Weiner| 9 de mayo de 2013
Daniel Cubillo, VP of Non-Scripted Content Development of Telemundo Media
The reality show {La Voz Kids;www.produ.com/produtv/popup.html?Noti=7047}, which premiered last Sunday May 5th on Telemundo, held a press event to introduce its coaches and hosts. PRODU had the opportunity to speak about the show with Daniel Cubillo, VP of Non-Scripted Content Development of Telemundo Media. Having La Voz Kids on our air is very important. Spanish-language TV doesnt usually adapt the large formats; they typically are limited to their English-language versions, and this is the first time such a format is adapted in the Hispanic market; and whats more, its a format that is part of the DNA of NBC and Comcast, which makes it a much greater responsibility. This is just a taste of our direction moving forward: offering better entertainment to our viewers, said Cubillo enthusiastically.He emphasized La Voz Kids is a great product the company is proud of, with great production value. He said that Talpa, creators of the format, were very thorough in their adaptation of the format for Telemundo.Cubillo said over 6-thousand kids across nine U.S. cities pre-auditioned and 4-thousand were seen. Blind auditions received 120 kids for the coaches to hear and pick teams of 18 each. The battlegrounds will see these numbers reduced to six per coach.
