U.S. HISPANIC
Telemundo: The curve with Univision is shifting, we won in 3 slots and are aiming to be #1
Maribel Ramos-Weiner| 19 de mayo de 2015
Marcos Santana, president of Telemundo Internacional
Marcos Santana, president of Telemundo Internacional, declared joyfully that the curve that separated Univision was shifting and that they already won in three primetime slots. It is Telemundo´s moment. We have been building a TV channel and content factory for 9 years. We already won 3 slots in the primetime we won over Univisión: At 7pm we will match them, in the 10pm slot we beat them, and on Sundays, too. I think that the curve is finally shifting the other way around. Telemundo´s fate is to be No 1 he told PRODU during NBC Universal Hispanic Group Upfront´s red carpet. He also explained that the new programming was being designed with a 360º strategy that has all the digital and international aspects required.We have assembled our factory around the digital world, the international market and obviously the domestic market, he stated.
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