U.S. HISPANIC
Telemundo´s primetime grew 39% in June 2014
Marcela Tedesco| 15 de julio de 2014
Telemundos Monday-Friday primetime programming averaged 818,000 adults 18-49 in June 2014, up 39% vs. May 2014, making it the fastest growing Spanish-language broadcaster for the month. Telemundos Monday-Sunday primetime programming was also strong for the month of June, with an average of 720,000 adults 18-49 and a 29% share among Spanish-language broadcast networks (3-net).Additionally, Telemundo earned a 31% ratings share among Spanish-language broadcast networks in June 2014, its best ever monthly share for Monday-Friday primetime programming among adults 18-49 since the network has been measured in the national people meter sample, up one point vs. last year and six points vs. May 2014 in this demo.Weekdays at 10pm, the network was bolstered by the successful second season of El Señor de los Cielos, which is earning an average of over 1.3 million adults 18-49, premiere-to-date. The series out-performed at least one English-language broadcast network in its timeslot every night in June among adults 18-34 and on all but one night among adults 18-49. Weekdays at 9pm, En Otra Piel averaged 705,000 adults 18-49 in June, its best monthly performance since premiering in February 2014 with a 23% growth over its May 2014 average of 574,000 adults 18-49.Other highlights were: the finale of Telemundo’s second season of La Voz Kids, Un Nuevo Día, Al Rojo Vivo con María Celeste and Noticero Telemundo.
