U.S. HISPANIC

Televisa: Parodiando returns in an extended version, and in a format to be produced in other countries

Maribel Ramos-Weiner| 10 de septiembre de 2015

Televisa presented the cast -starring Héctor Sandarti as host- of the third season of their original format Parodiando, Noches de Traje (15×150’), produced by Rubén and Santiago Galindo, which debuted on Sunday September 6th at 8:30pm on El Canal de las Estrellas in Mexico.It is back with technological novelties, an extension to digital platforms and advisory support from the producers so that the program is economically viable for production by other international TV production companies. “It’s the first time we make this 15-week format, previously, there were only up to 12 episodes. We thought it would be long before this program returned to TV, but thanks to the hit repetitions have been, we bet on a season, in the aim to be as successful. This time we added a new team, there would be a total of three, as well as a weekly mission for captains and exclusive content for the digital part, led by the Formats and New Contents team”, mentioned Santiago Galindo.Galindo highlighted that for this third season they have managed to find a formula so that the project isn’t as expensive as previous editions, which will allow them to advise other international networks interested in producing it in their countries.“We have had a lot of interviews with TV stations in Central America, Bolivia, Ecuador, Panama, Costa Rica, and Argentina interested in producing it, but the production of the program is very expensive, so, as part of this launching, we are offering advisory support so it can be economically viable, since we have found the solution”, he added.

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