U.S. HISPANIC
Televisa: With the series Logout we have reached an interaction with the user of up to 120%
Maribel Ramos-Weiner| 11 de junio de 2015
A month after its debut in Telehit, the series Logout (13×60), which involves second screen, has shown great acceptance in digital platforms, according to Manuel Gilardi, Digital and New Media VP at Televisa, who assured that the increase of consumer participation with the project is greater in each episode, achieving up to 120%, while its application reflects more than 100,000 downloads.This series is an example of the new way to tell stories, which, until now, has delivered surprising results: The interaction from the first to the second episode reached 21%, from the second to the third, 118% and from the third to the fourth it was 120%. This means that people understand it, use it and like it. As for the application, we have more than 100,000 downloads, and it is growing, he said.Gilardi forwarded that this type of projects are the beginning of a line of products we will be making, with characteristics that are already multiplatform and multiwindow. We had been doing it, but not as a package for national and international clients. The idea is to offer contents with great previous explosion, since it is not a linear content, but instead is lived on all the screens simultaneously.Finally, he commented that Televisa is no longer a traditional media company. It has become a multiplatform enterprise, with great opportunity to build stories in this new manner of consumption.
