U.S. HISPANIC
TelevisaUnivision presented its 2024 portfolio at the Emociones que Impactan upfront
Maribel Ramos-Weiner| 25 de octubre de 2023
Upfront Televisa Univision 2024
TelevisaUnivision held its 2024 Emociones que Impactan upfront, led by the company’s executives, including more than 100 talents, who witnessed the announcement of the network’s portfolio of products available for its clients. The closing show featured the American singer Katy Perry.
Juan Pablo Newman Aguilar, Corporate VP of Operations and Profitability, opened the event, giving way to the representatives of each area of the company to present the most complete product portfolio on the market. “We have everything to make your brands known, advertise your products, and announce your offers, but what matters is that your brands become a daily part of all Mexicans’ hearts and that you connect with them across all platforms. We are aware of the responsibility we have.”
He said he is convinced they are the only ones who can deliver the results they need. “I invite you to continue to elicit millions of impactful emotions together.”
Newman gave way to Patricia Molina, VP of Sales, who noted that, in recent years, they have tested the adaptation capacity of everyone on the planet, and she believes that the situation will continue in the upcoming months. “However, at TelevisaUnivision, we have demonstrated our ability to adapt to both changes in consumption and the market. For approximately two years, we have been much more than television; we are the only Spanish-speaking company capable of developing, producing, and distributing cross-media content; we are not limited by a single screen and even less by a single consumption method.”
Molina explained that, over the years, they have had to break the myths regarding the TV being under threat. “We know that video is more alive than ever. Young people watch TV despite the belief they do not, and they also consume our products on different platforms because our content appeals to them. No other than TelevisaUnivision offers the most sought-after, most consumed, and most loved content. You can see us on open TV, pay TV, streaming, and more platforms.”
She shared the company’s commitments. “First of all, we will continue with innovation on all our platforms, especially in the creative advertising solutions we have for you. Two, connect with the audiences you need, those that you are targeting. Third, generate quality content that captivates all audiences, regardless of the channel or platform, and provide an environment of security and transparency that guarantees maximizing your investments, minimizing risk, and ensuring the visibility of your ads. Fourth, work hand in hand with all of you during the development of your platforms and campaigns because that is who we are; we will continue building strong brands in 2024.”
Using a video conceptualizing La Casa de los Famosos México, Molina referred to each of the areas of the company, including the N+ forums, showing the benefits of this news division. Through a motorcycle trip, she spoke about her productions for all platforms. During the forum ¿Quién es la Máscara? she elaborated on cross-media, followed by entertainment content, as well as sports events from a soccer field. She also dove into telenovelas and everything regarding the 2024 promotions of the company.
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