U.S. HISPANIC Versión en español
TelevisaUnivision showcased its position as a culture platform for advertisers to connect with US Hispanics at an unprecedented scale
31 de mayo de 2024
Becky G. with Donna Speciale, president of U.S. Advertising Sales and Marketing during the Upfront
Donna Speciale, president of U.S. Advertising Sales and Marketing, took the stage at HK Hall in New York City, which was transformed into “Casa Cultura,” an embodiment of the vibrant and passionate audience the company exclusively serves.
“Brands can only win when they are relevant in the culture that surrounds them, and your connection to Latin culture starts right here,” Speciale said. “Nobody has the size, scope, and sophistication like TelevisaUnivision. We are a massive culture platform encompassing thousands of consumer touchpoints – a cross-screen juggernaut with four leading networks, the top Spanish-language streamer, an enormous social audience, 300 radio and local stations – and the home of soccer, music, entertainment, and news for Latinos. Our culture platform is your critical agent for growth, and we are your culture partner – the bridge connecting you to the most coveted consumer base in the country.”
Speciale reinforced the company’s suite of sophisticated capabilities, from its massive creators practice through Así Studios to its Household Graph, which covers nearly 100% of Spanish-speaking households in the U.S. and has been activated by over 250 brands in the last year.
Additionally, she affirmed the company’s leadership position as the home of Latin music with the launch of Sistema Uforia, a new always-on capability for brands to plug into the company’s 500+ music touchpoints spanning its music portfolio – including three new opportunities for brands in 2024-2025:
Lo Nuestro Fest: A three-day festival of Latin Culture in Miami, headlined by Premio Lo Nuestro, the longest-running Spanish-language music award show, in February 2025.
Casa Creator: The largest gathering of Latin creators ever, in conjunction with the company’s youth music awards show Premios Juventud in the summer of 2025
A new artist discovery arm, connecting brands to rising musicians and culture makers as they begin their ascents to stardom, leveraging the company’s proven ability to give a launchpad to the biggest stars of tomorrow.
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