U.S. HISPANIC
The new structure of Entertainment, Sports and News divisions will optimize their offerings
Maribel Ramos-Weiner| 21 de julio de 2021
Luis Silberwasser de Univision
Univision Holdings, Inc. announced the new structure of its Entertainment, Sports, and News divisions, led by Luis Silberwasser, president of Univision Television Networks Group.
“The new structure marks another significant step forward in Univision’s transformation strategy and will further accelerate the ability of these divisions to optimize their offerings and provide the best portfolio of networks and content. As we continue our transformation to become the world’s most important Spanish-language, multi-platform media company, we recognize that supporting our platforms with the best talent and structure is the key to unlocking innovative ideas and achieving superior results,” said Silberwasser.
In Entertainment, the leadership changes reflect Univision’s goal of organizing its entertainment structure to focus separately on scripted and non-scripted entertainment content and enable alignment with the Televisa content creation operations in Mexico.
As announced, Jessica Rodriguez, most recently president of Entertainment and CMO for Univision, has been promoted to Chief Brand and Impact Officer for Univision and for the combined Televisa-Univision company, subject to the transaction closing. In this new corporate role, Rodriguez’s responsibilities will include creative strategy and branding, marketing and media strategy, talent strategy and insights, research and social impact, equity, and inclusion.
Ignacio Meyer will be promoted to EVP, Music and Non-Scripted Entertainment. He will continue to lead all development and production of non-scripted content, including entertainment realities, daily variety shows, and key music awards tentpole events. The show El Gordo y La Flaca, one of Univision’s longest and most iconic franchises will now be part of the portfolio of non-scripted shows overseen by Meyer.
Leonor Sotillo joins Univision as SVP of Scripted Strategy. Sotillo has more than 25 years of experience developing novelas and scripted content for broadcast networks in the U.S. and Latin America, both as a producer and programmer. She will oversee the scripted entertainment strategy for Univision’s U.S. Hispanic audience.
Elisa Segovia, who currently oversees content strategy and scheduling for Univision, UniMás, and Galavisión networks, will be transitioning to a new role as SVP, Creative Strategy and Insights, under Rodriguez’s new Corporate Brand, Creative and Impact Group.
Jorge Domínguez, SVP of Creative Services, will continue to oversee all creative design and production for the networks’ physical sets across sports, news, and entertainment, and Nathan Smith, VP of Content Management, who oversees content management for linear and streaming, will join the Broadcast Operations and Technology team.
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