U.S. HISPANIC
The UEFA Champions League Final is the most watched event on ESPN Deportes
Maribel Ramos-Weiner| 3 de junio de 2016
ESPN Deportes is the most-watched cable network (English or Spanish), among Total Hispanics and Hispanics P18-49 on the UEFA Champions League Final. The final match (where Real Madrid beat city rivals Atletico Madrid 5-3) on Saturday 28 is the most-watched event on ESPN Deportes ever, according to Nielsen. The match reached an average of 1.3 million Hispanic viewers P+2, delivering a 5.0 Hispanic household rating, surpassing the UEFA Euro 2012 final (Spain vs. Italy) that reached 1.1 million Hispanic viewers P+2 and a tie rating of 5.0 Hispanic household.Also, ESPN Deportes channel on WatchESPN scored its highest event ever to date with the Madrid Derby. The match delivered 7.6 million total minutes viewed with 138,000 live unique viewers.
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