U.S. HISPANIC
Univision introduces a new on-air look and logo
Maribel Ramos-Weiner| 29 de enero de 2019
Nueva Imagen Univision 2019
Beginning this week, Univision is rolling out a fresh new on-air look across the network that introduces an updated Univision logo.
“These changes are part of a brand refresh that supports our internal positioning that captures succinctly what Univision is all about: Bringing Together Hispanics on theRise. This campaign reinforces and expands on our commitment to elevate Hispanics by making them feel proud of their heritage, supported in their daily life, and optimistic about the future,” said Jorge Domínguez, SVP, Creative Director at Univision Communications Inc.
The new on-air branding uses bold and dynamic colors and signals their fresh and innovative new content. The new look emphasizes energy, optimism, passion and looking towards the future—qualities that describe both Univision’s audience and their company.
“This will better align the look of our network and local stations in a cohesive manner, which includes a modernized look for our Local News debuting this summer,” added Domínguez.
The tweaks to their logo are relatively minor but give it a cleaner, more modern appearance and improve its usability across all Univision’s platforms. The logo sometimes referred to as a tulip or a heart, retains its very recognizable central feature that carries a lot of equity for Univision and is so intimately familiar to their viewers.
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