U.S. HISPANIC
Univision will bring the live stream for select matches from Univision Deportes’ Liga MX to Facebook Live in English
Maribel Ramos-Weiner| 14 de febrero de 2017
Kicking off Saturday, February 18 and continuing throughout 2017, fans can stream Liga MX matches in the U.S., in real-time on the Univision Deportes Facebook Page and via Facebook’s Video tab
Univision Communications Inc. (UCI) announced a deal that will bring the live stream for select matches from Univision Deportes’ comprehensive portfolio of Liga MX, the most-watched soccer league in the U.S., directly to fans in English via Facebook Live this season.
Kicking off Saturday, February 18 and continuing throughout 2017, fans can stream Liga MX matches in the U.S., in real-time on the Univision Deportes Facebook Page and via Facebook’s Video tab.
“Univision’s unparalleled soccer productions and coverage have always garnered great engagement from not only Spanish-speaking viewers, but English-speaking fans as well. Our Facebook partnership is an exciting opportunity for these fans to experience this great soccer in the language of their choice. TV options have evolved from broadcast to cable to SVOD. Now Facebook represents the next wave of TV and, given its scale, they are an ideal partner to distribute our Liga MX matches in English,” said Tonia O’Connor, Chief Commercial Officer and president of Content Distribution, UCI.
Dan Reed, Facebook head of Global Sports Partnerships, added: “This move enables Facebook’s passionate community of soccer fans to watch, share, talk about and react to one of the sport’s most exciting leagues – all in one location. We are also committed to supporting Univision Deportes as it explores innovative ways to complement its television broadcasts. By delivering unique broadcasts via Facebook Live, Univision Deportes is able to further reach new audiences in a truly interactive and social manner.”
“We strive to connect our audience with their passions, and we know that Liga MX fans are always looking for more ways to experience their favorite league – whether they are at home or on the go. Now Facebook will bring the passionate and loyal fans of the most-watched soccer league in the U.S. their favorite matches to its Facebook Live platform, where Univision Deportes can also be the first to engage a new, dedicated audience in today’s mobile and connected world,” commented Juan Carlos Rodríguez, president of Univision Deportes.
Univision Deportes will stream 46 Liga MX matches including playoff games in 2017 via Facebook Live. Further terms of the agreement were not disclosed.
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