U.S. HISPANIC
ViacomCBS: Paramount+´s 6,000 hours of premium content appeal to Mexicans and audiences from other territories
Maribel Ramos-Weiner| 16 de julio de 2021
Laura Perez de ViacomCBS
Mexican Laura Pérez, VP of Content Distribution for Latin America and General Director of ViacomCBS Networks Americas for Mexico, Central America, and Colombia, relies on the VidCon event to add revenues this 2021.
VidCon is one of the world’s leading digital content creators’ conventions. It has been taking place successfully in the US for 10 years, but the 2020 edition was suspended due to the pandemic.
VidCon, scheduled for later this year, along with the Kid Choice Awards for Nickelodeon to be held on September 7, and MTV’s MIAW scheduled on July 13, would be the three extra events to add to the traditional linear channel business.
This year a new product has also been added: Paramount+, the new paid subscription OTT of the ViacomCBS group, which in Mexico has a monthly price of 79 pesos, a fairly reasonable amount for that market. Laura firmly believes that the six thousand hours of premium content that the platform brings, which include series and movies from Showtime, CBS and Paramount Pictures, are quite attractive for Mexicans and other territories.
She also has faith that the original 20 productions that will be made in the remainder of this year and 2022 will enchant Latin Americans even more. Among them is At Mindnight, starring Diego Boneta; Los Enviados, to be recorded in Mexico in co-production with Juan José Campanela, starring Miguel Ángel Silvestre and Luis Gerardo Méndez.
“There is much to come. We are sure that it will grow in the AVOD with Pluto TV as well as in the SVOD with Paramount+,” she told PRODU.
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