U.S. HISPANIC
WGEN Miami Channel 8 joins Azteca America station group
Maribel Ramos-Weiner| 29 de noviembre de 2016
Enrique Pérez, EVP of Azteca America Station Group
As part of the network’s ongoing dedication and commitment to servicing the U.S. Hispanic audience, Azteca America announced that full-power station WGEN Miami will join its growing station group.
The network has signed an affiliation and sales agreement and beginning on December 1, 2016, WGEN will air Azteca America programming on channel 8 in Miami, the country’s third largest Hispanic DMA.
The station, formerly airing on MundoMax, will carry Azteca America’s premier programming, including entertainment, adventure series, sports programming, as well as the network’s popular primetime programming and Hechos news franchises. WGEN’s two local newscasts, 6pm and 10pm, Monday – Friday, will be branded Hechos Miami 8. Ricardo Brown will continue hosting his weekly community affairs program Brown & Compañía at 10am on Saturdays and Sundays.
“WGEN presents a perfect addition to our Azteca America station group, elevating the distribution of our network programming and the networks identity in the nation’s third largest Hispanic DMA,” said Manuel Abud, president and CEO, Azteca America.
“WGEN has built tremendous equity in the community. The station’s local news along with community involvement and new local programs are assets that we are committed to developing and growing. We look forward to expanding successful collaborations with the advertising and business partners that service the Miami market,” said Enrique Pérez, EVP of Azteca America Station Group.
This new addition expands Azteca America’s network to 65 markets, 17 of which are operated by Azteca America.
“Azteca America’s proven programming model and its consistent growth solidifies the network as a significant player in the Hispanic media landscape. We are excited to be the new Azteca America affiliate in Miami and together we will take WGEN to new heights, providing the best-in-class services, programming and marketing to our audience and partners,” added Carlos Marquez-Sterling, general manager, WGEN-TV.
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