Latino U.S. Day | Cannes 2026

Latino U.S. Day | Cannes 2026

The New Currency

Kristian May Stewart of Contender: “Culture Is Not a Short-Term Marketing Tool”

2 de julio de 2026

Brands must move away from treating culture as a transactional tool and instead focus on building long-term cultural proximity, according to Kristian May Stewart,...

Josh Loebner of VML: “Accessibility and Inclusion Is an Invitation, Not a Checkbox”

2 de julio de 2026

Accessibility in advertising should not be treated as a checkbox exercise but as a cultural and creative opportunity, according to Josh Loebner, Global Head of Inclusive...

Carlos Santiago of ANA: “Culture Is Currency, But Still Not Properly Invested In”

2 de julio de 2026

Culture is one of the most powerful drivers of modern marketing, yet it remains significantly underinvested in, according to Carlos Santiago, Executive Vice President of...

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