Latino US Day | Cannes 2026

Latino US Day | Cannes 2026

Human Connection

Verónica Elizondo of Conill: “You Can’t Engineer Virality—Audiences Decide”

2 de julio de 2026

Viral ideas cannot be engineered—they have to be embraced by people. That was one of the key conclusions shared by Verónica Elizondo, Chief Creative Officer of Conill...

Checha Agost Carreño of Founders: “Backlash Means You Made People Feel Something”

2 de julio de 2026

Creativity needs less fear and more freedom—even if that means embracing controversy. That was the message from Checha Agost Carreño, Founder and Chief Creative Officer...

Christian Mondragón of Casanova//McCann: “Ideas Are Not Just Viral, People Want to Be Part Of It"

2 de julio de 2026

Virality is no longer measured by shares alone—it is defined by participation, according to Christian Mondragón, senior creative at Casanova//McCann and member of...

Beatriz Torres Marín of alma: "Brands Shouldn't Chase Virality—They Should Create Cultural Behavior"

6 de julio de 2026

During the Círculo Creativo Session: The Freedom to Create Viral Ideas at Latino US Day, Beatriz Torres Marín, Executive Creative Director, Digital & Social of alma...

Ale Haro of Círculo Creativo USA: "Latino US Day Gives Our Community the Visibility It Deserves"

6 de julio de 2026

As moderator of the Círculo Creativo Session: The Freedom to Create Viral Ideas during Latino US Day, Ale Haro, co-leader of Círculo Creativo USA, said the conversation...

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