NETWORKING - PRODU

GALLERY

Roko Izarra, CEO at PRODU

NETWORKING

2 de julio de 2026

When Latino culture speaks, the industry listens. As part of Cannes Lions 2026, Latino US Day brought together brand leaders, agencies, creators, and industry experts to discuss the growing influence of the Hispanic and Latino community on marketing. Hosted by Advertising Week LatAm, powered by PRODU, the event highlighted culture as a strategic asset, the attention economy, the impact of the FIFA World Cup, and the role of artificial intelligence as a tool to enhance creativity—not replace human judgment.

Michelle Cobas, Chief Growth Officer of MELI

Stacie de Armas, Senior Vice President of Inclusive Intelligence at Nielsen

Luis Miguel Messianu, founder, president & Chief Creative Officer of MEL

P&G Session: The Human Edge: Marketing in the Age of Artificial Intelligence

Founders Session: The Generation We Can’t Afford to Lose

Tanya De Poli, Co-Founder & CEO of FOUNDERS

John Maxwell, CEO of Sangria

Diana Lozada, Regional Brands & New Categories Director of HEINEKEN Mexico

Numatec Session: The New Cultural Playbook Where Creativity, AI & Entertainment Collide

Manny Ruiz, CEO of Minivela

Numatec Session: The New Cultural Playbook Where Creativity, AI & Entertainment Collide

Romina Calcagno, Co-founder of Cosmos

Laura Rovira, Associate Designer at Monks

Karo Gómez, Head of Social Media at Havas HOY

Publicitarias Session: Latinas in the Spotlight: When Cultural Intelligence Becomes Creative Power

Amanda García, Head of Marketing at LicitaLAB

Alita Pereyra, Creative & Media Leader and Latino US Day volunteer

Lara Krumholz, SVP & General Manager Latin America of Dailymotion Advertising

Rafael López, Global Director of Media Effectiveness & Operations at Coty

Bruno Latapie, General Director EMEA of Dailymotion Advertising; Rafael López, Global Director of Media Effectiveness & Operations at Coty; and Lara Krumholz, SVP y General Manager Latin America of Dailymotion Advertising

Gordon Young, Editor-in-Chief of The Drum

Bruno Latapie, General Director EMEA of Dailymotion Advertising

Dailymotion Session: CTV, audience evolution and the future of premium video experiences

Dailymotion Session: The discussion explored how first-party data, retail media, audience insights and attention metrics are reshaping the future of advertising

Verónica Elizondo, Chief Creative Officer of Conill Saatchi & Saatchi

Christian Mondragon, senior creative at Casanova/McCann and member of Círculo Creativo USA

Checha Agost Carreño, Founder and Chief Creative Officer of Founders

Beatriz Torres, Executive Creative Director, Social & Digital of alma.DDB

Alejandra Haro, Creative Director Copywriter of Círculo Creativo USA

Jorge Plasencia of Republica Havas & Havas Creative Network; Gisella Fu-Ripp of LatiNation; Alex Miranda of KNOCK Inc and Flor Palazzolo of Civil Mafia

Circulo Creativo USA Session: The Freedom to Create Viral Ideas

Circulo Creativo USA Session: The conversation explored why the most relevant work comes from agile teams deeply connected to culture.

Jorge Plasencia, Co-Founder and CEO of Republica Havas and Havas Miami

Gisella Furip, Senior Vice President of Sales and Partnerships at Latin Nation Media

Flor Palazzolo, Founder and Chief Visionary & Development Officer of Civil Mafia

Alex Miranda, Director of Inclusive Marketing at Knock Inc.

Sama Session: The Hispanic Growth Signal

Sama Session: The conversation explored what global marketing can learn from this market

Kristian May Stewart, Co-Founder and Head of Strategy at Contender

Josh Loebner, Global Head of Inclusive Design and Accessibility at VML

Jeannine Shao Collins, Chief Client Officer at Kargo

Sama Session: Culture is Currency

Carlos Santiago, Executive Vice President of Inclusive Marketing and Co-Marketing Alliances at the Association of National Advertisers (ANA)

Sama Session: The conversation explored how to build culturally intelligent organizations through more strategic investments

Sama Session: Culture today is a business driver that fuels trust, relevance, and impact

Roko Izarra, CEO of PRODU and Ruth Mortimer, Global President of Advertising Week SVP at Emerald

Verónica Elizondo, CCO of Conill and Checha Agost-Carreño, Founder & Chief Creative Officer of Founders

Christian Mondragon of Casanova // McCannn, Julio Vera of XXXX, Checha Agost-Carreño of Founders, Javier Osorio de XXXX y XXXX

Rebecca Rovirosa of Miami Ad SchooI and Isaiah Bryant of American Urban Radio Networks

Sebastián Arrechedera of Rainbow Lobster and Alberto Chumaceiro of FEVAP