Latino U.S. Day | Cannes 2026

Latino U.S. Day | Cannes 2026

CONVERSATIONS

P&G Session: Marketing in The Age of Artificial Intelligence

2 de julio de 2026

During the third edition of Latino US Day at Cannes Lions 2026, organized by Advertising Week LatAm powered by PRODU, the program featured networking sessions, panel...

Numatec Session: Brands Must Use AI to Amplify Human Truths

2 de julio de 2026

Artificial intelligence is transforming marketing at unprecedented speed, but the future of creativity will still depend on human insight. That was the central message...

Dailymotion Session: CTV and the future of premium video experiences

2 de julio de 2026

Connected TV is no longer just another media channel—it is becoming the backbone of a more intelligent, measurable and integrated marketing ecosystem. That was the...

Sama Session: The Hispanic Market as a Signal of Growth

2 de julio de 2026

Hispanic influence is transforming how brands understand culture, creativity, and growth in a multicultural world. Executives from across the marketing, media, and brand...

Founders Session: Turning Grief Into a Movement for Change

2 de julio de 2026

At a festival dominated by conversations about brands, technology, and artificial intelligence, the Founders session “The Generation We Can’t Afford to Lose” brought...

Publicitarias Session: Latinas in the Spotlight

2 de julio de 2026

During the third edition of Latino US Day at Cannes Lions 2026, PRODU invited Publicitarias to lead a conversation on cultural intelligence and diversity in the...

Circulo Creativo USA Session: The Freedom to Create Viral Ideas

2 de julio de 2026

In an era where attention is earned, not bought, independent agencies are redefining how cultural ideas are created. The Freedom to Create Viral Ideas explored why the...

Sama Session: Culture is Currency

2 de julio de 2026

Culture today is a business driver that fuels trust, relevance, and impact. The conversation explored how to build culturally intelligent organizations through more...

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