July 3, 2026
Held for the third consecutive year during the Cannes Lions International Festival of Creativity, Latino US Day once again brought together the Hispanic and Latino community, cementing its place as the premier gathering for Latino leaders shaping the global marketing and communications industry. Hosted by Advertising Week LatAm, powered by PRODU, the event celebrated the creativity, leadership, and cultural impact of professionals whose work continues to influence the industry worldwide.
July 2, 2026
At a time when artificial intelligence dominates much of the conversation across the creative industry, the third edition of Latino US Day, held during Cannes Lions 2026, shifted the spotlight to something its participants believe is irreplaceable: the human understanding of culture. Bringing together more than 30 panelists—including leaders from brands, agencies, content creators, and other industry voices—the event established…
July 2, 2026
During the third edition of Latino US Day at Cannes Lions 2026, organized by Advertising Week LatAm powered by PRODU, the program featured networking sessions, panel...
July 2, 2026
Artificial intelligence is transforming marketing at unprecedented speed, but the future of creativity will still depend on human insight. That was the central message...
July 2, 2026
Connected TV is no longer just another media channel—it is becoming the backbone of a more intelligent, measurable and integrated marketing ecosystem. That was the...
July 2, 2026
The Hispanic consumer has become one of the strongest drivers of business growth in the United States, yet marketing investment continues to lag behind that reality....
July 2, 2026
Artificial intelligence can accelerate creativity, but it cannot replace human judgment, according to Stacie de Armas, Chief Content Officer and Vice President of...
July 2, 2026
Artificial intelligence should be viewed as an opportunity for creativity rather than a source of fear, according to Francisco “Pancho” Cárdenas, director brand and...
July 2, 2026
As part of the third edition of Latino US Day during the 2026 Cannes Lions International Festival of Creativity, Luis Miguel Messianu, Founder, President & Chief...
July 2, 2026
As artificial intelligence becomes increasingly embedded in the creative industry, the challenge is no longer whether to adopt the technology, but how to preserve the...
July 2, 2026
Gun violence is not only a public safety issue but a generational challenge that requires collective action, according to Patricia Oliver, co-founder of Change the Ref....
July 2, 2026
Storytelling has the power to transform activism into cultural impact, according to content creator Kahlil Greene, widely known as The Gen Z Historian. Speaking at...
July 2, 2026
The urgency of youth voices and social impact took center stage at Latino US Day during Cannes Lions 2026, according to Tanya de Poli, Co-Founder and CEO of Founders. De...
July 2, 2026
At Cannes Lions 2026, Latino US Day became a vibrant hub for discussing the future of multicultural marketing. Among the key voices was Diana Lozada, Regional Brands &...
July 2, 2026
During the celebration of Latino US Day at Cannes Lions 2026, Nicolás Álvarez Schiano, Senior Brand Manager for Tecate, shared his insights on the evolving landscape of...
July 2, 2026
During Latino US Day at Cannes Lions 2026, Numatec took center stage to explore the rapidly evolving intersection of technology and storytelling. Participating in the...
July 2, 2026
As artificial intelligence transforms content production, brands must ensure technology enhances human storytelling rather than replacing it, according to Manny Ruiz,...
July 2, 2026
Making her Cannes Lions debut, Laura Rovira, Associate Design Director at Monks, described her participation in the Publicitarias session “Latinas in the Spotlight: When...
July 2, 2026
As brands race to join the latest trends, Karo Gómez, Head of Social Strategy at Havas HOY, believes the industry is asking the wrong question. Instead of wondering what...
July 2, 2026
During the Cannes Lions International Festival of Creativity 2026, Latino US Day served as a vital stage for discussing diversity, representation, and technological...
July 2, 2026
For Romina Calcagno, member at Publicitarias and founder of Cosmos, attending Cannes Lions reinforced why diversity in creative leadership is more important than ever....
July 6, 2026
During the Dailymotion Session: CTV and the Future of Premium Video Experiences at Latino US Day, Lara Krumholz, SVP – General Manager Latin America of Dailymotion said...
July 6, 2026
During the Dailymotion Session: CTV and the Future of Premium Video Experiences at Latino US Day, Rafael López de Azua, Global Director of Media Effectiveness &...
July 2, 2026
Viral ideas cannot be engineered—they have to be embraced by people. That was one of the key conclusions shared by Verónica Elizondo, Chief Creative Officer of Conill...
July 2, 2026
Creativity needs less fear and more freedom—even if that means embracing controversy. That was the message from Checha Agost Carreño, Founder and Chief Creative Officer...
July 2, 2026
Virality is no longer measured by shares alone—it is defined by participation, according to Christian Mondragón, senior creative at Casanova//McCann and member of...
July 6, 2026
During the Círculo Creativo Session: The Freedom to Create Viral Ideas at Latino US Day, Beatriz Torres Marín, Executive Creative Director, Digital & Social of alma...
July 2, 2026
Hispanic consumers in the United States are not only shaping culture but actively driving economic growth, according to Alex Miranda, Director of Inclusive Marketing at...
July 2, 2026
The Hispanic market is no longer a niche audience but one of the most influential forces shaping the future of business in the United States. That was the central...
July 2, 2026
Sustainable growth for brands in the United States will increasingly depend on intentional investment in Hispanic consumers, according to Jorge Plasencia, Co-Founder and...
July 2, 2026
The U.S. Latino audience represents significant cultural and economic power, yet continues to receive disproportionately low investment from brands, according to Gisella...
July 2, 2026
Brands must move away from treating culture as a transactional tool and instead focus on building long-term cultural proximity, according to Kristian May Stewart,...
July 2, 2026
Accessibility in advertising should not be treated as a checkbox exercise but as a cultural and creative opportunity, according to Josh Loebner, Global Head of Inclusive...
July 2, 2026
Culture is one of the most powerful drivers of modern marketing, yet it remains significantly underinvested in, according to Carlos Santiago, Executive Vice President of...
July 2, 2026
When Latino culture speaks, the industry listens. As part of Cannes Lions 2026, Latino US Day brought together brand leaders, agencies, creators, and industry experts to discuss the growing influence of the Hispanic and Latino community on marketing. Hosted by Advertising Week LatAm, powered by PRODU, the event highlighted culture as a strategic asset, the attention economy, the impact of the FIFA World Cup, and the role of artificial intelligence as a tool to enhance creativity—not replace human judgment.
