2 de julio de 2026
During the third edition of Latino US Day at Cannes Lions 2026, organized by Advertising Week LatAm powered by PRODU, the program featured networking sessions, panel...
2 de julio de 2026
Artificial intelligence is transforming marketing at unprecedented speed, but the future of creativity will still depend on human insight. That was the central message...
2 de julio de 2026
Connected TV is no longer just another media channel—it is becoming the backbone of a more intelligent, measurable and integrated marketing ecosystem. That was the...
2 de julio de 2026
The Hispanic consumer has become one of the strongest drivers of business growth in the United States, yet marketing investment continues to lag behind that reality....
2 de julio de 2026
At a festival dominated by conversations about brands, technology, and artificial intelligence, the Founders session “The Generation We Can’t Afford to Lose” brought...
2 de julio de 2026
During the third edition of Latino US Day at Cannes Lions 2026, PRODU invited Publicitarias to lead a conversation on cultural intelligence and diversity in the...
2 de julio de 2026
There is no formula for making an idea go viral, but there is a common principle behind the campaigns that do: they begin with culture, not with the ambition of chasing...
2 de julio de 2026
Inclusion, accessibility and cultural relevance are no longer optional initiatives—they have become essential drivers of business growth. That was the central message of...
2 de julio de 2026
Artificial intelligence can accelerate creativity, but it cannot replace human judgment, according to Stacie de Armas, Chief Content Officer and Vice President of...
2 de julio de 2026
Artificial intelligence should be viewed as an opportunity for creativity rather than a source of fear, according to Francisco “Pancho” Cárdenas, director brand and...
2 de julio de 2026
As part of the third edition of Latino US Day during the 2026 Cannes Lions International Festival of Creativity, Luis Miguel Messianu, Founder, President & Chief...
2 de julio de 2026
As artificial intelligence becomes increasingly embedded in the creative industry, the challenge is no longer whether to adopt the technology, but how to preserve the...
2 de julio de 2026
Gun violence is not only a public safety issue but a generational challenge that requires collective action, according to Patricia Oliver, co-founder of Change the Ref....
2 de julio de 2026
Storytelling has the power to transform activism into cultural impact, according to content creator Kahlil Greene, widely known as The Gen Z Historian. Speaking at...
2 de julio de 2026
The urgency of youth voices and social impact took center stage at Latino US Day during Cannes Lions 2026, according to Tanya de Poli, Co-Founder and CEO of Founders. De...
2 de julio de 2026
At Cannes Lions 2026, Latino US Day became a vibrant hub for discussing the future of multicultural marketing. Among the key voices was Diana Lozada, Regional Brands &...
2 de julio de 2026
During the celebration of Latino US Day at Cannes Lions 2026, Nicolás Álvarez Schiano, Senior Brand Manager for Tecate, shared his insights on the evolving landscape of...
2 de julio de 2026
During Latino US Day at Cannes Lions 2026, Numatec took center stage to explore the rapidly evolving intersection of technology and storytelling. Participating in the...
2 de julio de 2026
As artificial intelligence transforms content production, brands must ensure technology enhances human storytelling rather than replacing it, according to Manny Ruiz,...
2 de julio de 2026
During the third edition of Latino US Day at Cannes Lions 2026, John Maxwell, CEO of Sangria, emphasized the immense value of spaces that highlight multicultural growth....
2 de julio de 2026
Making her Cannes Lions debut, Laura Rovira, Associate Design Director at Monks, described her participation in the Publicitarias session “Latinas in the Spotlight: When...
2 de julio de 2026
As brands race to join the latest trends, Karo Gómez, Head of Social Strategy at Havas HOY, believes the industry is asking the wrong question. Instead of wondering what...
2 de julio de 2026
During the Cannes Lions International Festival of Creativity 2026, Latino US Day served as a vital stage for discussing diversity, representation, and technological...
2 de julio de 2026
For Romina Calcagno, member at Publicitarias and founder of Cosmos, attending Cannes Lions reinforced why diversity in creative leadership is more important than ever....
2 de julio de 2026
During Latino US Day at Cannes Lions 2026, Alita Pereyra, Creative & Media Leader of Publicitarias, highlighted the profound impact of representation and cultural...
6 de julio de 2026
During the Dailymotion Session: CTV and the Future of Premium Video Experiences at Latino US Day, Lara Krumholz, SVP – General Manager Latin America of Dailymotion said...
6 de julio de 2026
During the Dailymotion Session: CTV and the Future of Premium Video Experiences at Latino US Day, Rafael López de Azua, Global Director of Media Effectiveness &...
2 de julio de 2026
Viral ideas cannot be engineered—they have to be embraced by people. That was one of the key conclusions shared by Verónica Elizondo, Chief Creative Officer of Conill...
2 de julio de 2026
Creativity needs less fear and more freedom—even if that means embracing controversy. That was the message from Checha Agost Carreño, Founder and Chief Creative Officer...
2 de julio de 2026
Virality is no longer measured by shares alone—it is defined by participation, according to Christian Mondragón, senior creative at Casanova//McCann and member of...
6 de julio de 2026
During the Círculo Creativo Session: The Freedom to Create Viral Ideas at Latino US Day, Beatriz Torres Marín, Executive Creative Director, Digital & Social of alma...
6 de julio de 2026
As moderator of the Círculo Creativo Session: The Freedom to Create Viral Ideas during Latino US Day, Ale Haro, co-leader of Círculo Creativo USA, said the conversation...
2 de julio de 2026
Hispanic consumers in the United States are not only shaping culture but actively driving economic growth, according to Alex Miranda, Director of Inclusive Marketing at...
2 de julio de 2026
The Hispanic market is no longer a niche audience but one of the most influential forces shaping the future of business in the United States. That was the central...
2 de julio de 2026
Sustainable growth for brands in the United States will increasingly depend on intentional investment in Hispanic consumers, according to Jorge Plasencia, Co-Founder and...
2 de julio de 2026
The U.S. Latino audience represents significant cultural and economic power, yet continues to receive disproportionately low investment from brands, according to Gisella...
2 de julio de 2026
Brands must move away from treating culture as a transactional tool and instead focus on building long-term cultural proximity, according to Kristian May Stewart,...
2 de julio de 2026
Accessibility in advertising should not be treated as a checkbox exercise but as a cultural and creative opportunity, according to Josh Loebner, Global Head of Inclusive...
2 de julio de 2026
Culture is one of the most powerful drivers of modern marketing, yet it remains significantly underinvested in, according to Carlos Santiago, Executive Vice President of...
