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A total of 20 global brands awaken the force in Star Wars
16 de diciembre de 2015
Covergirl lanzó toda una línea de productos de maquillaje galáctico
More than 20 global brands have joined Star Wars: The Force Awakens, which has its debut Friday 18th. According to Ace Metrix, most of the ads have had good results among consumers. “Star Wars is such a well known franchise that it is helping brands stand out and have better recall” said Peter Daboll, Ace Metrix CEO. “It’s hard to ruin a Star Wars ad” he warns. Subway, Jeep, Duracell, Verizon, Cover Girl and GoGurt are part of the global set of companies that surround the film. Seven companies including HP, Duracell and Subway are official brand partners of the film, which means they are creating ads that promote the film and its products jointly.Devon, the clock-making company in California, celebrates the release of The Force Awakens with a watch inspired in the Dark Side. Its product carries all the details that a Dark Lord of the Sith could need: The Empire logo on the crown, the leather of Darth Vader´s glove on the belt, the wings of the Tie Fighter that span out on both sides of the case.Covergirl, on the other hand, launched a complete product line of galatic makeup. On their YouTube channel they even have a video series that teaches how to put make up on like Darth Maul’s teenage daughter.
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