Un tweet que desencadenó miles de comentarios
Tribal Worldwide Buenos Aires is the regional team of McDonald’s Social Media, which handles the social networks for the brand in Latin America with Arcos Dorados, McDonald’s franchise in 20 countries of Latin America and the Caribbean. This time, they used creativity to trigger a conversation about the brand in less than an hour.Few minutes after the game, in which Uruguay beat Italy by 1-0, the particular incidence between striker Luis Suarez and the Italian defender at the end of the match was recorded, and Tribal Worldwide took the opportunity and wrote in the McDonald’s Uruguay twitter account an unusual message for the forward. “Hi @ luis16suarez, if you are still hungry come to take a bite at a BigMac;).”The conversation won so much popularity, that in 24 hours more than 70 thousand users retweeted the message and more than 25,000 bookmarked it, not to mention all the comments about the brands good taste for its creativity.”McDonald’s is celebrating the World Cup, and Tribal showed their creativity, speed and sense of humor,” Sonia Ruseler, communications director of Arcos Dorados, said. “This creative tweet demonstrates Tribal Worldwide commitment with their customers and our deep knowledge of social media, taking advantage of the time with the right people at the right time,” Walter Ioli, Creative Director of Tribal Worldwide Buenos Aires, said.
