MERCADEO Versión en español
According to Google 46% of online video ads are never watched
Manuela Walfenzao| 11 de mayo de 2015
A diferencia del resto de la web, en YouTube el 91% de los anuncios son vistos por la audiencia
Video ads have multiple spaces for their spreading in the digital world. For advertisers, the advantage of this was the measuring ability through platform tools such as Google. Typically, the discussion has centered around visualization of ads by display, such as banners, but regarding video ads, there are certain myths.Many take it as a given that if a video is more interactive it will draw people’s attention, but this is not necessarily so. Nothing guarantees that a person watches a video, even if they are included in a video player, usually before or during the run of the video the person chose to watch. Sometimes users leave the ad running and visit other tabs or read the comments. Due to this, publishers came up with a strategy, which is to post video ads while a page is loading.According to Google 46% of video ads that are currently circulating in mobile and fixed computers never had the chance to be watched, people skip them. This sample is based on the ads that are saved on the web, but does not include advertising in YouTube.For their own service, numbers are much more positive, 91% of the ads that are on YouTube have appeared on people’s screens for at least two seconds. Also, their service TrueView just charges advertisers when people watch at least 30 seconds of the commercial.
