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Ad Council, CDC Launch New Campaign Encouraging Americans to Mask Up Until You’re Vaccinated
Liz Unamo| 15 de junio de 2021
Campaña Ad Council
The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing, and hand washing.The 30-second spots, called “Book Club,” “Concert” and “Swim” emphasize the importance of wearing a mask in certain situations as the best way to protect yourself and loved ones from getting and spreading the virus. The “Mask Up America” PSAs use milestone events, such as the upcoming Olympic Games, live concerts and indoor gatherings with friends to show how we can all get back to the things we love if we do our part and continue to mask up in order to stay safe and vigilant in certain situations. Rowdy Gaines, Olympic gold medalist and member of the International Swimming Hall of Fame, voiced the “Swim” PSA and will serve as an announcer at the upcoming Olympic Games in Tokyo.
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