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Adsmovil: Almost 3.500 Million Users Will Watch FIFA 2018 Cup Only Through Mobile
Cristian Vergara| 4 de mayo de 2018
AdsmovilNota
FIFA World Cup Russia 2018 will be the most watched using mobile devices in history. FIFA estimates that approximately 3.500 million users will be watching the games exclusively through mobile devices, offering brands a great opportunity to approach potential customers. “Videos allow audiences to consume 30, 60, 120 seconds or more of content. This is a scenario where marketers can benefit, considering that video helps to communicate visually and to create a specific call to action. The marketing actions focused on this format will have the possibility of being successful by allowing a relationship tuned with users” explained Adsmovil, a company devoted to mobile advertising. This will be a more connected World Cup, which offers a unique opportunity to engage with consumers, and where mobile devices play a crucial role. “However, reaching audiences with a banner among hundreds of other banners is not enough, relevance is very important in this case. Adsmovil understands deeply the content that users want to see, the ads they interact with most, the apps that they have, the places they visit frequently, so the advertising message is really relevant in mobile. We also guarantee transparency and brand safety with a complete integration of platforms such as Integral Ad Science, DoubleVerify, Grapeshot, MOAT and Nielsen.”Some programmatic solutions from Adsmovil:1. Top premium publishers with Hispanic Soccer content and scale.2. We are able to reach Hispanics by country of origin so marketer can serve them specific ads to the team they follow.3. Guaranteed deals and preferred first- look deals during the World Cup.4. Fully custom audiences, derived entirely from mobile behavior, personalization and intelligence. a. Content you love b. Ads you engage with c. Apps installed d. Places they go5. Transparency and Brand Safe: Full compatibility and monitoring with DoubleVerify, Grapeshot, MOAT, Integral Ad Science, and Nielsen.6. Highest quality experience: Video instream, outstream, and full-screen format; Rich media and banners
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