MERCADEO Versión en español
Adsmovil Presented the Success Case for Their Mobile Campaign
Cristian Vergara| 24 de octubre de 2016
La campaña logró obtener un engagement del 11,1%
Adsmovil, a mobile advertising solution company, developed the campaign Mobile Bedtime Stories for the life at home retail company Ikea. The successful campaign generated 3.400 downloads, and created a content engagement rate of 11.1%, considerably over the 4.20% benchmark. “During this campaign brand awareness and consideration increased with a 44% lift in likelihood to purchase bath or bedroom products from the brand” says a case study video produced by Adsmovil. For the campaign, Adsmovil created a full screen banner of a series of illustrated and funny bedtime stories to interact with. The stories were targeted to parents between 18 and 49 years old, to show their children how a good day starts and ends, with topics covering everyday routines such as brushing your teeth, making bed, picking tomorrows outfit. The ad unit also enable parents to preview the featured bed/bath items, browse and shop online, and locate the nearest stores of the brand. The campaign takes advantage of the moment when parents take their children to bed, because it represents a powerful opportunity to create an emotional connection with them and establish Ikea as a leader in life at home. “In addition to this, we knew mobile devices were the enablers of the parents’ busy lives and the only screens that are with them at their children’s bed, that’s how we came up with our campaign idea” says the company in the video.
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