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Advertising spaces for the Super Bowl are sold on sale at $ 4.5 million for NBC
Patricia Molina| 13 de enero de 2015
30 segundos de transmisión estarían valorados entre US$4.4 millones y US$4.5 millones
NBC, the US television chain, recently announced that it has sold nearly all of its advertising space for the grand annual event celebrating the championship game of the National Football League, noting that the sale was one of the fastest from the 2012 edition.Seth Winter, VP of Sales and Marketing for NBC, said that prices this year were a great deal and should be worth at least twice, whereas the positive factors of ad exposure before and after the Super Bowl mean an important projection for brands.According to the specialized magazine in advertising AdWeek, 30 seconds of transmission would be valued between US$4.4 millions and US$4.5 millions, varying according to the number of spaces acquired by brands, a favorable phenomenon for NBC as a major host event. “We think the Super Bowl is about US $ 10 million taking into account the increased exposure of advertisers” Winter said. Some of the brands confirmed to be promoted by the station are Pepsi, Toyota, Anheuser-Busch Budweiser, Coca Cola, Nissan, Doritos, and Mercedez Benz.The Super Bowl, to be held on February 1st, is one of the most important social events in the US, with over 115 million viewers and broadcast in more than 200 countries, multiplying to 100 million people worldwide.
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