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Aldo Quevedo of Richards/Lerma: Ad blockers will continue to grow in popularity
20 de enero de 2016
Ad blocking is real and its here to stay, warns Aldo Quevedo, Principal Creative Director at Richards/Lerma. He explained to PRODU that the phenomenon affects all the industry: advertisers and content creators. “For sure this popularity will continue to grow in 2016 and the following years” he said. For Quevedo, ad blockers boom will become a challenge, but also an opportunity. “This is the foundation of creativity. There are companies specialized in turning around this situation, like PageFair, Secret Media, Source Point and Yavli. And solutions can range from technology to content sponsored creation, they depend on which is less likely to be blocked” he explained. According to experts, the ad blocking phenomenon will force the industry to improve everything regarding ads. For many, the use of ad blockers is the users answer to the constant bombardment they are subjected with online advertising.
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