MERCADEO Versión en español
Aldo Quevedo of Richards/Lerma: Pizza Patrons campaign participates in the immigration debate
11 de septiembre de 2015
Richards/Lerma with its client Pizza Patron, promotes its new dish: La Frijolera. PRODU talked to Aldo Quevedo, the agencys main creative director about the creative concept conceived after ten months of planning. “This Pizza Patrons campaign is a PR and social media effort. For eight to ten months the client searched for a product that could make them stand out from its rivals and engage with their consumers base which is the Hispanic market” Quevedo said. He added that one of the “proposals was Los Frijoles and then La Frijolera was born. We named it with our clients.” Pizza Patron, a company historically known because it likes controversy, will launch its new pizza in the Mexican Independence Day to benefit from the immigration debate. “The company is not afraid to be part of tough debate in the U.S.” Quevedo said. “We want to take advantage from Donald Trumps visit to Dallas on the 14, invite him to one of our new restaurants so he can taste the pizza and prove how good Bean Lover he is.” For the occasion some Dallas Djs have been invited to encourage people to sign and post a message in special boxes that will be delivered to Trump. The pizza chain is using La Frijolera to advocate for the immigrants rights in the U.S.
