MERCADEO Versión en español
Aldo Quevedo, president of AHAA: Business Growth has always been in the Hispanic market
9 de abril de 2015
Quevedo sostiene sostiene que cuentan con el apoyo de las principales marcas para impulsar el tren y crear las historias
For Aldo Quevedo, president of AHAA, content marketing, creative, digital, entertainment, mobile, programmatic media, and public relations and social media, have a significant impact on the Hispanic market. He explains that AHAA has spent years saying that the “key to business growth has always been the Hispanic market”.Quevedo, also chief and creative director at Richards/Lerma, maintains that they have the support of the main brands to impulse the train and create the stories of the future.”That is why this year is an exceptional year for the Annual AHAA Conference: we are not only presenting great names, but we are also gathering the content that all market professionals need to be successful”, he said.The Annual AHAA Conference, The Voice of Hispanic Marketing, that will be held in the Eden Roc Miami Beach from April 27th to 29th, is assuming a daring approach this year, by inviting the sector to say goodbye to the “general market” and welcome the main majoritarian stream, which is leveraged mainly by Hispanics.For the event, a list of personalities in the marketing elite has been drawn up, who understand the enormous impact that the multicultural market has on North American enterprises: Kavita Vazirani, VP Media Strategy at Comcast; Heidi Browning, VP Strategic Solutions at Pandora; Deanie Elsner, ex Marketing director at Kraft Foods Group, among others.
