MERCADEO Versión en español
ALMAs Alvar Suñol: There are ideas, that beyond their context, deserve an award
Patricia Molina| 28 de abril de 2014
During more than 17 years, the Spanish Alvar Suñol, has generated good results for both the clients and the agencies, his renowned and wide trajectory confirms this. Suñol was Bassat Ogilvy Madrids creative leader, until the beginning of year 2013. Previously, he worked in Mexico, in JWT, during three years, and before that, he worked also for McCann Erickson Barcelona, Grupo Lorente and DDB, where he started as a copywriter in 1995. He has worked for Ford, Volkswagen, Unilever, Kelloggs, HSBC, BBVA, Nestlé, Schering Plough, Energizer, Coca-Cola, Pfizer, Cadbury Adams and Wal-Mart. He is currently the SVP creative executive head in the Hispanic agency ALMA.This year, he arrived to FIAP as a juror for the Interactive category. Talking to PRODU, he revealed that behind an idea, there must be a great story with incredible results and an extraordinary impact on people. Nevertheless, he wants to keep a certain level of excellence that allows him to think: Why didnt I do this? Why didnt I think of this?”.As a critic and protagonist of the advertising industry, he commented that the Latino market is going through a very important moment that involves growth, transformation, evolution and all those adjectives that indicate creativity. Besides, he added that currently, “there is a cultural transformation carried out by ethnical minorities, that there are no longer minorities, such as the Latino market. This is not a quantitative topic that is happening with this phenomenon. It is a cultural influence that is creating a change in the whole world”.
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