MERCADEO Versión en español
ALMA & State Farm collected the Marketer of the Year Award for their joint effort in the Hispanic Market
20 de abril de 2016
Luis Miguel Messianu y Leif Roll recibiendo el premio
The AHAA Marketer of the Year Award was presented to ALMA Ad agency and its client State Farm, acknowledging 20 years of a successful joint venture embracing the Hispanic Market. The award marked the conclusion of the annual marketing conference. For Leif Roll, VP Marketing at State Farm, the success of working together for two decades is due to the chemistry between both teams, particularly when great ideas are merged. “ALMA contributes with their great experience in the Hispanic Market. They have brilliant creatives, an excellent team to work with, and this is a great combination. The agency has great understanding of the State Farm culture” he stated to PRODU.Luis Miguel Messianu, President & CCO at ALMA, explained that their relationship with State Farm is founded on trust and they have achieved an important communion with a client that believes in the power of advertising and consumers. “The company began as what is known here as a mutual fund, where a small community was created to offer insurance for farmers. So part of the companys DNA is honest people, loyal employees. They have been really loyal to us and we to them.”The award acknowledges companies that prove their commitment to multicultural marketing and important investments proportional to the marketing efforts that target Hispanics.
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