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ALMA submits to Cannes Lions festival its Clorox and Sprint pieces
13 de junio de 2016
The Hispanic agency submitted its work for this year’s edition of the Cannes Lions International Creativity Festival. Among the pieces stand out spots for clients such as Clorox, Crowdrise, Kingsford, Liquid Plumr, Sprint and Tobacco Free Florida. The last emoji campaign for Sprint, that includes the creation of a sculpture to prevent about the risks of driving using the phone, was submitted to compete for a Lion. The piece imitates an emoji using junkyard car wrecks. The initiative came after the campaigns developed in April during the Distracted driving Awareness Month. Another campaign submitted to the festival is Help Kenya not Kanye for Crowdrise. The agency found a way to help Kenya. One of the world’s most famous rappers, Kanye West was in debt and asked for help through the networks. The agency saw an opportunity in this, and playing with the words proposed that instead of helping Kanye, people should help Kenya. ALMA also submitted Thanks for nothing, GreenWorks animals for Clorox; two graphics for Kingsford; five radio pieces and two ads for Liquid Plumr; with Runway rats; The facts now with two radio pieces for Tobacco Free Florida; Shapes for Play-Doh; and Interesting people for Mind Fuel.
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