MERCADEO Versión en español
Altered.LA Production Company Launches SELF Instagram Series
Manuela Walfenzao| 22 de noviembre de 2017
Protagonista de la serie
Exploring both the limits of the Instagram platform and the boundaries of human experience in a single series sounds like a daunting task – but that’s exactly what Altered.LA Director Olo Celi tackled in his upcoming Instagram series SELF, a “classic hero’s journey told through man’s battle with…commonplace cliches” in Celi’s words. But SELF’s hero transcends these cliches in a moment of self-discernment. As a man going through the motions of life but longing for more, he speaks of his day-to-day existence bound up in daily routines, then suddenly realizes he has never really pursued his passions, dreams or aspirations. Like many another, the hero in this universal tale of humankind’s quest for meaning has “turned away from the call to adventure” says Celi, due to his inhibitions and fears. The visual representation of this man’s humdrum existence draws viewers in, many of whom must also have their unfulfilled dreams. As Gabriel Torrelles, Executive Producer at Altered.LA’s digital division DGT.LA, puts it “to explore the limits of a platform that reinvents itself every day with each update” as the platform for this story was a bold move. Solving the challenge to “convey something universal” in seconds, rather than minutes, according to Celi, forces the content to connect with an audience quickly and powerfully. Altered.LA founder and Executive Producer Marcos Cline sees this experimental series as a way to get ad agencies excited about doing their own branded short-form narratives – like SELF – “as an engaging way to promote their clients’ products.” As one who understands a story’s power to drive behavior, Cline is “wild about the prospects” of social media platforms redefining and expanding brand advertising. SELF has been available since November 27th, 2017, on Altered.LA’s Instagram feed: @AlteredLA.
Diario de Hoy
Noticias relacionadas (8)
21 de noviembre de 2017
DGT.LA presenta a tres innovadores directores para generar contenido digital
20 de octubre de 2017
OPINION- Marcos Cline of Altered.LA: Mexico after the earthquake: How can we help?
