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ALTERED.LA Welcomes Critically Acclaimed Director Estevan Oriol for Representation
Liz Unamo| 3 de mayo de 2023
Estevan Oriol se suma a Altered.LA
ALTERED.LA has welcomed internationally celebrated photographer, producer and director, Estevan Oriol for commercial representation in the US general and US Hispanic markets. With a slew of industry awards up his sleeve and a distinctive directorial style, Estevan has worked with esteemed global brands such as Byredo, Dickies, Cadillac and Nike, to name a few. His representation with ALTERED.LA marks his first foray into the commercial world. Estevan is recognised as a leading figure in bringing Mexican-American culture into mainstream arts and culture, inspiring generations of artists and creative talent, and contributing to shaping representations of Mexican-American heritage across the media. Born and bred in the Westside of Los Angeles, Estevan began his career as a hip-hop club bouncer turned tour manager for popular Los Angeles-based rap groups Cypress Hill and House of Pain. After developing a passion for photography whilst travelling the world and encouraged by his renowned photographer father, Eriberto Oriol, Estevan began documenting life on the road and established a name for himself amid the emerging hip-hop scene.Estevan Oriol, director at ALTERED.LA, comments: “I was introduced by my manager to Marcos and after meeting him and talking to him I felt it was the right place for me to be. I’ve been wanting to direct commercials for a few years now. My Family, friends, my car club, and the people of L.A. have made me the shooter I am today, I take my style everywhere I go in the world and shoot different cultures with that influence. I am looking forward to my next venture with ALTERED.LA. Marcos Cline, executive producer & Founder, at ALTERED.LA, speaks on the new signing: “You can count on one hand those at the forefront of bringing Mexican-American culture to the mainstream and that includes Cheech, Danny Trejo, George Lopez, and Estevan. His work has inspired a whole generation of artists, from filmmakers & photographers, to muralists and tattoo artists, he’s a cultural icon. I cannot overstate how important his impact has been so it’s important for me to offer him a platform through which he can bring his years of experience and his authentic aesthetic to brands. Curiously, his work will be familiar to many for it is used as references in agency boards and director treatments more often than I can remember.”
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