MERCADEO Versión en español
Alvaro Cabal of Ford: During 2014 well remain focused on digital revolution of Hispanic market
16 de diciembre de 2013
Cabal: Ser líder en el mercado nos ayuda a liderar la comunicación con el mercado hispano de una manera increíble
Alvaro Cabal, multicultural communications manager at Ford, wrapped up 2013 with the great satisfaction that Ford was now considered one of the brands that led the digital revolution in the U.S. Hispanic market.The Hispanic market for Ford last year was a continuation of its immersion in digital media. During 2013 we achieved much more interesting coverage of our topics by looking for and finding Hispanic angles to our content, Cabal told PRODU.Another important aspect of the year 2013, Cabal said, was Hispanics increasing use of smartphones. It has been very interesting for us to see how that behavior evolves, how people stay in contact with our brand, and I think that is one of the most satisfactory, most revolutionary things about what was going on in the Hispanic market last year, he said.The executive said that Fords efforts during 2014 will continue to focus on the digital revolution of Hispanic Ford. We will continue leading this digital boom and we are very happy to be part of it. We believe it benefits our brand a lot and being leader in the market helps us lead communications with Hispanics in an incredible way, he said.
