La nueva encuesta revela que el 89% de las mujeres jóvenes están de acuerdo en que las palabras pueden ser dañinas
Always has just launched a new campaign to change the negative perception of the phrase Like a girl and make it a statement whose meaning is simply great. The global campaign aims to help girls, especially when they reach puberty, to feel proud and confident when they do things #LikeAGirl.A new study by Research Now and sponsored by Always found that for girls the start of puberty and its first period mark times of low confidence. Offensive words may increase that loss of trust. As part of the new campaign #LikeAGirl, Always associated with Lauren Greenfield, the award-winning documentary film director, to conduct a social experiment to analyze the way in which people of all ages interpret the phrase Like a girl.”When the phrase like a girl is used to refer to something bad, it is deeply demoralizing. I am proud to partner with Always to clarify how this simple sentence can have a significant and lasting impact on girls and women Greenfield commented. “I am excited to be part of the movement that seeks to redefine the phrase Like a girl to make it a positive sentence.””Our new campaign #LikeAGirl moves me, because all girls have greatness and we have to empower them to become the strong and wonderful women of tomorrow,” Edgar Sandoval, VP of feminine care of Procter & Gamble International division, said.To know more details about the campaign, click {here;http://youtu.be/XjJQBjWYDTs}.
