MERCADEO Versión en español
ANA will offer a conference about Multicultural Marketing and Diversity
Patricia Molina| 10 de septiembre de 2014
ANA ofrecerá conferencia sobre Mercadeo Multicultural y Diversidad
The Association of National Advertisers (ANA), in line with the growing movement of American demographics towards a more diverse population, presents the Conference on Multicultural Marketing and Diversity. According to the ANA, the marketing industry has to adapt to this reality to meet the changing cultural dynamics. Marketing experts are now appealing to the Total Market, creating conversations and engaging content that does not marginalize or ignore but includes and addresses a wide audience.Therefore, ANA invites to join its Conference on Multicultural Marketing and Diversity to be held in Miami Beach from November, 9th to 11th, 2014, presented by Clear Channel Media + Entertainment, to hear how marketing leaders are redefining the multicultural advertising market today. Confirmed speakers are JR Badian, VP of Digital Marketing of MasterCard Worldwide; David Cardona, director of The Clorox; Wendy Clark, president of Strategic Marketing for Coca-Cola North America and John Costello, president of Global Marketing and Innovation Dunkin’Brands.Also, experts like Apoorva Gandhi, VP of Multicultural Affairs at Marriott International; Lauren Hernandez, director of Multicultural Marketing at AT & T; Lissiah Hundley, director of diversity and inclusion at Cox Communications; Edward Laukes, VP Marketing Communications Toyota; among others, will be participating in this conference. Also, during the conference will be announced the winners of the awards for 2014 Multicultural Excellence. For more information and to register, visit {ANA;http://www.ana.net/conference/show/id/MCC-NOV14?st3=140909multiculturalnon}.
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10 de septiembre de 2014
ANA ofrecerá conferencia sobre Mercadeo Multicultural y Diversidad