MERCADEO Versión en español
Animal Music assures that their great marketing strategy is that music goes as a gift
5 de abril de 2015
La productora de música se encargó de rehacer el jingle Be like Mike
To replicate the feeling of nostalgia was one of the challenges the music producing company Animal Music had when chosen to redo the Gatorade jingle Be Like Mike for the celebration of their 50 years.That is what Alberto Fariñas, creative producer of Animal Music, explained in an interview with PRODU, after highlighting that they did the remix of the song “so it will be more profitable for the market with a sound consumers listen to now and not the one they listened to in those days, which was totally different”.Facundo Funes, cofounder and director of Animal Music, explained that in the campaign they seeked those stronger and more substantial elements in the original campaign and rebuilt a new sound with those elements, but respecting the original jingle.As for his vision of the Hispanic market in relation with the Latin one, Funes says that “in the early nineties the difference between markets was much more evident. Nowadays in the Hispanic market, in general, it is very difficult to be able to distinguish between categories: what is relevant for one versus what is relevant for the other. Music has become universal for both markets”.Funes and Fariñas assure that they try to always have a connection of ideas with the client and that their “great marketing strategy is that music goes as a gift”, says Funes, while Fariñas highlights that “there is much more effort in preproduction”.
