Another Grupo Gallegos spot is Lionized

After learning that Grupo Gallegos won its second Cannes Lion, this time in the Film Lions category, PRODU sought out Pablo Buffagni, CCO of the agency, to hear his impressions about the victory for the spot Batalla (Battle), created for the California Milk Processor Board.“We’re happy to have won this Silver Film Lion with the Batalla commercial, which is added to the Bronze Media Lion for Bedtime Stories, both in line with the strategy of relating milk to a feeling of ‘positivism’ about life and each in its own way presenting bedtime as the perfect time to drink milk,” Buffagni said.For his part, Saul Escobar, associate creative director of Grupo Gallegos, said that “our challenge was not to talk about positivism but to create spots that make you feel positive and I think we did it. The commercial leaves people with a smile and that’s great.”Another associate creative director, Curro Chozas, summed up the spot’s attractions in a few words: “It’s very interesting conceptually and visually very funny – you throw me ducklings, I throw you cupcakes, you clowns, me flowers.”Finally, production director Carlos Barciela wanted to thank Armando Bo and Andres Salmoyraghi. “They did a stupendous job as directors and with the whole production, making many contributions to create this magic world of positivism,” Barciela said.With this Lion included, the Hispanic market takes home 11 trophies from Cannes this year.