MERCADEO Versión en español
Antropomedia innovates with anthropological research
13 de julio de 2015
Antropomedia asesora a marcas a diseñar planes integrales en las redes
Juan Carlos Plata, partner and director at Antropomedia, assures they innovate in the market with their digital anthropological investigation, by offering brands qualitative and quantitative research on the interactions clients have with their consumers -which they call tribes- through social networks.In an interview with PRODU he says they have become a digital cluster and that from Mexico they are now venturing into Miami with Firefly Ad Next.”What we investigate is what lies behind numbers. Many companies are happy to have likes, but those are numbers that simply stroke the ego and don’t make any sense if things aren’t happening with them, such as interactions or common interests that render added value. We help brands structure their online strategy in a qualitative and quantitive manner”, says Plata.The community manager as we know it is in extinction, says Plata, and the tools we make available to brands are revealing that the information that is generated attracts different tribes.Among the consultants were companies such as Mercedes Benz, Grupo Bimbo, Volaris, Grupo Posadas, Laboratorios Sanofi and SCA Mexico. And they have designed comprehensive strategies for names such as Forbes Mexico, Absolut (Pernod Ricard), Starbucks (Alsea) and Burger King (Alsea), among others.
